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Battlefield Heroes Leads the Way for EA's New 'Play 4 Free' Business Model (Centre Daily Times)
At the Digital, Life, Design Conference (DLD) in Munich, Electronic Arts Inc. (NASDAQ: ERTS) today unveiled Battlefield Heroes(TM), an all-new Play 4 Free cartoon-style shooter that will bring classic Battlefield gameplay to an all new mass audience. Available for download at www.battlefield-heroes.com this summer, Battlefield Heroes is EA's first title that is offered completely for free, and ...
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