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home > news > (AFX UK Focus) 2008-11-13 06:15 Electronic Arts debuts fitness video game for Wii (Interactive Investor)
(AFX UK Focus) 2008-11-13 06:15 Electronic Arts debuts fitness video game for Wii (Interactive Investor)
NEW YORK, Nov 13 (Reuters) - Electronic Arts Inc unveiled its first personal training product on Thursday, tapping into the growing appeal of video games as fitness systems as seen with Nintendo Co Ltd's hit title "Wii Fit" earlier this year. The $60 title, EA Sports Active, is exclusive to Nintendo's Wii console, and will hit store shelves in March 2009. Targeted toward women as a low-cost ...
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