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Barnes & Noble Aims to Take Down Kindle, by Hook or by Nook (TechNewsWorld.com)
It doesn't matter whether Amazon's Kindle has 60 percent market share, or that Sony has its powerful brand backing its Reader. Barnes & Noble wants in on the nascent e-reader market. For reasons not apparent at press time, Barnes & Noble is calling its new electronic reading device the Nook, officially launching it during a late-afternoon Eastern time press event Tuesday in New York City.
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